We blend POI (Point of Interest) data with prospect intelligence for highly targeted outreach, where marketers can tailor messages not just to a business, but to the exact person at that location responsible for relevant decisions. We monitor over 240 million locations to identify newly created businesses, schools, and non-profit organizations.
We blend these disparate data sources into a standardized feed within an intuitive user-interface. You now have powerful tool for hyper-local, persona-specific marketing to target new businesses and locations before your competitors.
"New companies often have evolving needs and are open to building long-term partnerships. Approaching these businesses early means sales and marketing teams can establish trust and become preferred suppliers or service providers before competitors even realize these opportunities exist." - Erin L. Grecker, SMB Business Advisor
Additionally. when you integrate location signals—such as proximity to logistics hubs or business clusters—with firmographic and contact-level data like industry, company size, and title, it becomes easier to score and rank accounts based on their overall strategic value.
Blending POI data with prospect intelligence improves CRM segmentation. It allows companies to create more intelligent segments, such as all Operations Managers within five miles of a major competitor’s warehouse or all VPs of Sales in medical facilities near public transit corridors. These refined segments lead to more efficient and personalized marketing.
Finally, combining these datasets unlocks valuable competitive intelligence. Marketers can track where competitors are active geographically and identify which companies share a footprint in key areas. They can also monitor staff movements near important POIs or client locations to uncover new opportunities for outreach or product positioning.
