Real-Time Updates

Real-time updates for B2B contact data are essential for maintaining the accuracy, relevance, and effectiveness of sales and marketing strategies. We refresh our contact database every 24 hours, giving our customers the confidence they need to for data accuracy. Our data has a First Seen and Last Seen date, so we can identify new hires and people that have left the organization in real-time. 

B2B data tends to decay quickly—on average, business databases can lose about 30% of their accuracy every year due to role changes, job transitions, or company relocations. Real-time updates help prevent the use of outdated information like incorrect email addresses or phone numbers, reducing bounce rates and improving communication success. Real-time updates help minimize data decay, ensuring teams use accurate information and avoid issues like high email bounce rates or ineffective communication with outdated contacts. 

In conclusion, real-time updates for B2B contact data are essential for maintaining data accuracy, improving sales and marketing outreach, capitalizing on new opportunities, and staying compliant with regulations. This leads to increased engagement, higher conversion rates, and a stronger competitive advantage.